Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 49
... ments for compliance and failure , to comprehend , figure out , organize , see through , and relate information . Other people may not encounter such demands , and the rewards and punish- ments that come to them may have little or ...
... ments for compliance and failure , to comprehend , figure out , organize , see through , and relate information . Other people may not encounter such demands , and the rewards and punish- ments that come to them may have little or ...
Página 127
... ments ) , they need less of the further motivational stimulation conveyed by forewarning . That motivational stimulation is nec- essary for supportive defense is consistent with McGuire's major argument that a subject must feel that a ...
... ments ) , they need less of the further motivational stimulation conveyed by forewarning . That motivational stimulation is nec- essary for supportive defense is consistent with McGuire's major argument that a subject must feel that a ...
Página 144
... ments on Mass Communication . Princeton , N.J .: Princeton Univer- sity Press . Hovland , C. I. , and Wallace Mandell ( 1952 ) . An experimental compari- son of conclusion - drawing by the communicator and by the audi- ence . Journal of ...
... ments on Mass Communication . Princeton , N.J .: Princeton Univer- sity Press . Hovland , C. I. , and Wallace Mandell ( 1952 ) . An experimental compari- son of conclusion - drawing by the communicator and by the audi- ence . Journal of ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication