Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 22
Página 35
... negative con- ditions , a result consistent with that obtained by Hovland and Weiss ( the sleeper effect ) . Under conditions of reinstatement , however , the change was higher for the positive communicator and lower for the negative ...
... negative con- ditions , a result consistent with that obtained by Hovland and Weiss ( the sleeper effect ) . Under conditions of reinstatement , however , the change was higher for the positive communicator and lower for the negative ...
Página 67
... negative assertions about the source- concept pairs . For example , some subjects were told that the Chicago Tribune was a great supporter of modern art , others were told that the Tribune decried the contemporary trends in art ; some ...
... negative assertions about the source- concept pairs . For example , some subjects were told that the Chicago Tribune was a great supporter of modern art , others were told that the Tribune decried the contemporary trends in art ; some ...
Página 94
... negative evaluation but that what was really needed was a negative evaluation . Later the subjects rated the person whom they had evaluated falsely ; subjects who had been given a high degree of choice rated him more negatively than did ...
... negative evaluation but that what was really needed was a negative evaluation . Later the subjects rated the person whom they had evaluated falsely ; subjects who had been given a high degree of choice rated him more negatively than did ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimuli subjects theory tion tive tude change two-sided communication