Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 3
... one - sided argument would distrust a presen- tation that had failed to include opposing arguments and would be stimulated to rehearse their own position and to seek new ways of supporting it . After the presentation of the material ...
... one - sided argument would distrust a presen- tation that had failed to include opposing arguments and would be stimulated to rehearse their own position and to seek new ways of supporting it . After the presentation of the material ...
Página 4
... one- sided or a two - sided communication on Russia's inability to produce atomic bombs for many years to come , half of the sub- jects in each experimental group were exposed to a counter- argument before being asked to state their ...
... one- sided or a two - sided communication on Russia's inability to produce atomic bombs for many years to come , half of the sub- jects in each experimental group were exposed to a counter- argument before being asked to state their ...
Página 155
... one - sided argument , 2-3 order of presentation , effect of , 8- 16 Order of Presentation in Persua- sion , The , 9 Osgood , Charles E. , 65 , 68 other - directedness , 46 painful shock , dissonance and , 97- 98 Papageorgis , Demetrios ...
... one - sided argument , 2-3 order of presentation , effect of , 8- 16 Order of Presentation in Persua- sion , The , 9 Osgood , Charles E. , 65 , 68 other - directedness , 46 painful shock , dissonance and , 97- 98 Papageorgis , Demetrios ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication