Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 17
... position advocated by the in- fluencing agent . Appeals of this sort are regularly used in the everyday world , but what are the main factors that determine whether or not they will be successful ? On the basis of general psychological ...
... position advocated by the in- fluencing agent . Appeals of this sort are regularly used in the everyday world , but what are the main factors that determine whether or not they will be successful ? On the basis of general psychological ...
Página 39
... position by being told that they were “ win- ners ” ; the other half were told that they were " losers . " These convictions were produced by arranging a false vote on the part of the class before whom the " debates " took place . The ...
... position by being told that they were “ win- ners ” ; the other half were told that they were " losers . " These convictions were produced by arranging a false vote on the part of the class before whom the " debates " took place . The ...
Página 83
... position to be taken in the speech disagreed with the initial position of both speaker and listener . Change - scores indicated that speech - givers changed more in the direction of the discrepant position upheld by the speech than did ...
... position to be taken in the speech disagreed with the initial position of both speaker and listener . Change - scores indicated that speech - givers changed more in the direction of the discrepant position upheld by the speech than did ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication