Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página iv
... problem . Inquiries into the needs of people for structuring their cognition , into the relation of per- sonality ... problems in group dynamics , by the theory of cognitive dis- sonance , or by questions of the application of learning ...
... problem . Inquiries into the needs of people for structuring their cognition , into the relation of per- sonality ... problems in group dynamics , by the theory of cognitive dis- sonance , or by questions of the application of learning ...
Página 78
... problems and by telling other pairs that their judg- ments did not mean much . Dissonance aroused by learning that ... problem of the conditions under which a person will choose to attend to attitude - discrepant information . Another ...
... problems and by telling other pairs that their judg- ments did not mean much . Dissonance aroused by learning that ... problem of the conditions under which a person will choose to attend to attitude - discrepant information . Another ...
Página 135
... problem is still little understood , but there are hints toward understanding the conditions under which internalization occurs . Both Kelman's ( 1961 ) research and the dissonance formulation ( see Chs . 5 and 6 ) deal with the problem ...
... problem is still little understood , but there are hints toward understanding the conditions under which internalization occurs . Both Kelman's ( 1961 ) research and the dissonance formulation ( see Chs . 5 and 6 ) deal with the problem ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication