Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 34
Página xi
... processes ? What is the role of these processes in attitude change ? Chapters 1 and 2 open the discussion by introducing the for- mal aspects of communication : the effects on attitude change of the organization of the communication and ...
... processes ? What is the role of these processes in attitude change ? Chapters 1 and 2 open the discussion by introducing the for- mal aspects of communication : the effects on attitude change of the organization of the communication and ...
Página 61
... processes of persuasion to produce one or another effect . That is to say , some personality variables such as low self - esteem or high anxiety might affect learning of the persuasive communication and thus affect attitude change ...
... processes of persuasion to produce one or another effect . That is to say , some personality variables such as low self - esteem or high anxiety might affect learning of the persuasive communication and thus affect attitude change ...
Página 113
... processes related to the expectations of others , which is what we ordinarily refer to as conformity . When ... Processes of Social Comparison An attempt to build a general psychological theory of social in- fluence based on ...
... processes related to the expectations of others , which is what we ordinarily refer to as conformity . When ... Processes of Social Comparison An attempt to build a general psychological theory of social in- fluence based on ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication