Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 10
Página 24
... questionnaire to be considered trustworthy ( statements about the atomic submarine were attributed to a famous Amer- ican nuclear physicist ) , and in the other half to such untrust- worthy sources as Pravda . The subjects were given ...
... questionnaire to be considered trustworthy ( statements about the atomic submarine were attributed to a famous Amer- ican nuclear physicist ) , and in the other half to such untrust- worthy sources as Pravda . The subjects were given ...
Página 50
... questionnaire indicated that the subjects saw these communications as differ- ing in the degree to which they were ambiguous and lacking in cognitive clarity and reasonableness . Under these conditions , the strength of a person's ...
... questionnaire indicated that the subjects saw these communications as differ- ing in the degree to which they were ambiguous and lacking in cognitive clarity and reasonableness . Under these conditions , the strength of a person's ...
Página 52
... questionnaire on attitudes relevant to the content of the article four weeks before the com- munication , immediately after the communication , and again six weeks later . The questionnaire asked them about their atti- tudes toward the ...
... questionnaire on attitudes relevant to the content of the article four weeks before the com- munication , immediately after the communication , and again six weeks later . The questionnaire asked them about their atti- tudes toward the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication