Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 33
Página iv
... question of how atti- tudes change , but his breadth reflected itself in the variety of ways he approached the problem ... questions of the application of learning theory to attitude change , he always brought his own originality to bear ...
... question of how atti- tudes change , but his breadth reflected itself in the variety of ways he approached the problem ... questions of the application of learning theory to attitude change , he always brought his own originality to bear ...
Página 47
... questions are raised than are answered . How consistent , for example , are individual differences ? Is ... question is whether we can generalize from these findings when we consider the population samples that were used . Research has ...
... questions are raised than are answered . How consistent , for example , are individual differences ? Is ... question is whether we can generalize from these findings when we consider the population samples that were used . Research has ...
Página 128
... questions about the process of inoculation still demand answers . Would different issues and different methods of experimenting with them yield different re- sults ? What about lengthening or shortening the interval be- tween defense ...
... questions about the process of inoculation still demand answers . Would different issues and different methods of experimenting with them yield different re- sults ? What about lengthening or shortening the interval be- tween defense ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication