Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 8
Página 9
... recency " question . It was first stated in its most general form as " Is there a Law of Primacy in persuasion ? " An early study ( Lund , 1925 ) made on college students , in which an instructor communicated two sides of an issue ...
... recency " question . It was first stated in its most general form as " Is there a Law of Primacy in persuasion ? " An early study ( Lund , 1925 ) made on college students , in which an instructor communicated two sides of an issue ...
Página 14
... recency effect , no matter which information was presented first , under the conditions most favorable to the emergence of a recency effect as predicted from the curve of forgetting . The last - heard argument is most effective when ...
... recency effect , no matter which information was presented first , under the conditions most favorable to the emergence of a recency effect as predicted from the curve of forgetting . The last - heard argument is most effective when ...
Página 132
... recency will operate . In experiments , the audience is often system- atically exposed to both sides of an issue , or different communi- cators may present opposing views successively , or the setting of the presentation may make clear ...
... recency will operate . In experiments , the audience is often system- atically exposed to both sides of an issue , or different communi- cators may present opposing views successively , or the setting of the presentation may make clear ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication