Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 74
... reduce dissonance by decreasing the number or importance , or both , of dissonant elements com- pared to consonant elements , or he may reduce the importance of all relevant elements together . It should be noted that propo- sitions ...
... reduce dissonance by decreasing the number or importance , or both , of dissonant elements com- pared to consonant elements , or he may reduce the importance of all relevant elements together . It should be noted that propo- sitions ...
Página 76
... reduce the dissonance he ex- periences in a number of ways . The way which most concerns us here is that of attitude change . Thus the child might try to reduce dissonance by changing his attitude by increasing his liking for the ...
... reduce the dissonance he ex- periences in a number of ways . The way which most concerns us here is that of attitude change . Thus the child might try to reduce dissonance by changing his attitude by increasing his liking for the ...
Página 82
... reduce the tension - to reduce that dissonance so as to achieve consonance . We should therefore expect all of the people mentioned to engage in some cognitive modification aimed at reducing the dissonance between their attitudes and ...
... reduce the tension - to reduce that dissonance so as to achieve consonance . We should therefore expect all of the people mentioned to engage in some cognitive modification aimed at reducing the dissonance between their attitudes and ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication