Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 55
... relationships are complex - but then the phenomena are complex . Social psychologists hope that with further ... relationship between specified personality traits and particular persuasive communications tailored to their arousal ...
... relationships are complex - but then the phenomena are complex . Social psychologists hope that with further ... relationship between specified personality traits and particular persuasive communications tailored to their arousal ...
Página 61
... relationship between the person and the communication in producing attitude change is certainly no simple matter , once we consider the manifold possibilities involved in such an approach . Nevertheless , the totality of such relationships ...
... relationship between the person and the communication in producing attitude change is certainly no simple matter , once we consider the manifold possibilities involved in such an approach . Nevertheless , the totality of such relationships ...
Página 101
... relationship between the per- son and the social group , we can understand how breaking up a person's stable relationship with the group about him can be an effective precursor to influencing him . The very reasons that make the group ...
... relationship between the per- son and the social group , we can understand how breaking up a person's stable relationship with the group about him can be an effective precursor to influencing him . The very reasons that make the group ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication