Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 31
Página 12
... relevant to his needs . Those who receive the information first do not see the point of the information as they are getting it . They see its relevance only afterward , and by then they may already have lost much of it because they have ...
... relevant to his needs . Those who receive the information first do not see the point of the information as they are getting it . They see its relevance only afterward , and by then they may already have lost much of it because they have ...
Página 28
... relevance to the topic of communication are also important . Both relevant and irrelevant aspects of cred- ibility determine change of attitude ; audiences are not com- posed of people who respond only to the objectively relevant ...
... relevance to the topic of communication are also important . Both relevant and irrelevant aspects of cred- ibility determine change of attitude ; audiences are not com- posed of people who respond only to the objectively relevant ...
Página 74
... relevant elements together . It should be noted that propo- sitions about the magnitude of dissonance can be tested without there being any actual reduction of dissonance , since a state of dissonance leads to attempts at the reduction ...
... relevant elements together . It should be noted that propo- sitions about the magnitude of dissonance can be tested without there being any actual reduction of dissonance , since a state of dissonance leads to attempts at the reduction ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication