Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 19
Página 121
... resistance to attempts at persuasion . Such an approach , however , would be merely a static invocation of processes studied in the context of what makes for more change . In an- alyzing actual resistance to change , it is essential to ...
... resistance to attempts at persuasion . Such an approach , however , would be merely a static invocation of processes studied in the context of what makes for more change . In an- alyzing actual resistance to change , it is essential to ...
Página 126
... resistant to subsequent persuasion . Thus , while the sup- portive defense by itself may not be of use in increasing resist- ance , it may be of value in conferring resistance when it is used in combination with refutational defenses ...
... resistant to subsequent persuasion . Thus , while the sup- portive defense by itself may not be of use in increasing resist- ance , it may be of value in conferring resistance when it is used in combination with refutational defenses ...
Página 127
... resistance against a later attack than no forewarn- ing , leading to the conclusion that since refutational defenses contain an intrinsically provocative element ( counterargu- ments ) , they need less of the further motivational ...
... resistance against a later attack than no forewarn- ing , leading to the conclusion that since refutational defenses contain an intrinsically provocative element ( counterargu- ments ) , they need less of the further motivational ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimuli subjects theory tion tive tude change two-sided communication