Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 12
... responses in the less rewarding part of the message . On the other hand , the communicator who first presents un- desirable content to the recipient excites responses leading to nonacceptance ( withdrawing attention ) because agreeing ...
... responses in the less rewarding part of the message . On the other hand , the communicator who first presents un- desirable content to the recipient excites responses leading to nonacceptance ( withdrawing attention ) because agreeing ...
Página 40
... responses after hearing the responses of three con- federates who were supposed to be fellow students , whereas other subjects made their responses in private . The results showed that the subjects who heard the confederates ' responses ...
... responses after hearing the responses of three con- federates who were supposed to be fellow students , whereas other subjects made their responses in private . The results showed that the subjects who heard the confederates ' responses ...
Página 148
... response reinforcement , and attitude change . Sociometry , 22 , 219-229 . Scott , W. A. ( 1959b ) . Attitude change by ... responses . Journal of Abnormal and Social Psychology , 63 , 43-46 . Smith , E. E. ( 1961 ) . The power of ...
... response reinforcement , and attitude change . Sociometry , 22 , 219-229 . Scott , W. A. ( 1959b ) . Attitude change by ... responses . Journal of Abnormal and Social Psychology , 63 , 43-46 . Smith , E. E. ( 1961 ) . The power of ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication