Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 27
Página xi
... role of these processes in attitude change ? Chapters 1 and 2 open the discussion by introducing the for- mal aspects of communication : the effects on attitude change of the organization of the communication and the characteristics of ...
... role of these processes in attitude change ? Chapters 1 and 2 open the discussion by introducing the for- mal aspects of communication : the effects on attitude change of the organization of the communication and the characteristics of ...
Página 71
... role which draws on their past experiences , and it is this role - playing technique which was used by Rosen- berg and Abelson ( 1960 ) in another , more elaborate experi- mental test of the balance model . The specific application of ...
... role which draws on their past experiences , and it is this role - playing technique which was used by Rosen- berg and Abelson ( 1960 ) in another , more elaborate experi- mental test of the balance model . The specific application of ...
Página 132
... role of certain crucial psychological processes underlying attitude change depend upon whether one resorts to the survey method or to the experi- mental method . Inferences about the relationship between dis- crepant communications and ...
... role of certain crucial psychological processes underlying attitude change depend upon whether one resorts to the survey method or to the experi- mental method . Inferences about the relationship between dis- crepant communications and ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication