Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 106
... status or identification as abnormal . Here , too , however , we have learned from the his- tory of our behavior vis - à - vis others that being peculiar or dif- ferent has consequences for the receipt of rewards or punish- ments . Thus ...
... status or identification as abnormal . Here , too , however , we have learned from the his- tory of our behavior vis - à - vis others that being peculiar or dif- ferent has consequences for the receipt of rewards or punish- ments . Thus ...
Página 115
... status . This process is what is popularly termed " conformity " ; the mainspring of attitude change here is the desire of the individual to be close to others so that he will gain the social rewards of being close to them and avoid the ...
... status . This process is what is popularly termed " conformity " ; the mainspring of attitude change here is the desire of the individual to be close to others so that he will gain the social rewards of being close to them and avoid the ...
Página 116
... social status . Still others are personality factors , such as a per- son's cognitive and emotional make - up , his self - concept , the quality of his interpersonal relations , and his personal attitudes and values . A fuller ...
... social status . Still others are personality factors , such as a per- son's cognitive and emotional make - up , his self - concept , the quality of his interpersonal relations , and his personal attitudes and values . A fuller ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication