Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 115
... group in which there are strong pressures toward uniformity . In their studies , deviates in such groups are rejected by other group members . If a person desires to maintain his membership in a group , therefore , and to attain status ...
... group in which there are strong pressures toward uniformity . In their studies , deviates in such groups are rejected by other group members . If a person desires to maintain his membership in a group , therefore , and to attain status ...
Página 116
... status . Still others are personality factors , such as a per- son's ... group . Tak- ing all of the above - mentioned factors into account leads to the ... groups , we may look at the channels through which this influence flows . In ...
... status . Still others are personality factors , such as a per- son's ... group . Tak- ing all of the above - mentioned factors into account leads to the ... groups , we may look at the channels through which this influence flows . In ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication