Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 20
Página 19
... strong fear - appeals . If the subjects feel that he is trying to frighten or frustrate them or has some particular manipulative intent , they may deliberately reject the conclu- sions as a way of expressing their aggression toward him ...
... strong fear - appeals . If the subjects feel that he is trying to frighten or frustrate them or has some particular manipulative intent , they may deliberately reject the conclu- sions as a way of expressing their aggression toward him ...
Página 20
... strong fear - appeal would be greater for the copers , but that when the material was presented in a rela- tively neutral context , as in a minimal fear - appeal , it should gain greater acceptance among the avoiders . Here too dental ...
... strong fear - appeal would be greater for the copers , but that when the material was presented in a rela- tively neutral context , as in a minimal fear - appeal , it should gain greater acceptance among the avoiders . Here too dental ...
Página 51
... strong and weak needs for cognitive clarity were identified , but within each category of motivational strength , Kelman and Cohler specified cognitive style : persons were called either " sharpeners " ( clarifiers ) or " levelers ...
... strong and weak needs for cognitive clarity were identified , but within each category of motivational strength , Kelman and Cohler specified cognitive style : persons were called either " sharpeners " ( clarifiers ) or " levelers ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication