Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 7
Página 2
... talk that presented only the arguments supporting the idea that the war with Japan would be a long one ; the talk included much factual material stressing Japan's strength . The other experimental group was given a communication which ...
... talk that presented only the arguments supporting the idea that the war with Japan would be a long one ; the talk included much factual material stressing Japan's strength . The other experimental group was given a communication which ...
Página 18
... talk on dental hygiene . There were three different versions of the talk , each given to a different group of experimental subjects . Each talk contained essentially the same information about the causes of dental disease but differed ...
... talk on dental hygiene . There were three different versions of the talk , each given to a different group of experimental subjects . Each talk contained essentially the same information about the causes of dental disease but differed ...
Página 20
... talks . After the talks , sub- jects in each group answered questionnaires designed to show dental practices , to provide dental information , and to induce anxiety about diseases of the gums and mouth . The results sup- port the ...
... talks . After the talks , sub- jects in each group answered questionnaires designed to show dental practices , to provide dental information , and to induce anxiety about diseases of the gums and mouth . The results sup- port the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication