Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 25
... trustworthy than the positive source , with the neutral source falling in between . The data on attitude are con ... trustworthiness . Within the framework of their tests of the effects of drawing conclusions , where the statement of ...
... trustworthy than the positive source , with the neutral source falling in between . The data on attitude are con ... trustworthiness . Within the framework of their tests of the effects of drawing conclusions , where the statement of ...
Página 26
... trustworthiness and impartiality , is not a simple one but depends to some degree on other conditions . Variations in other factors may produce one situation in which the perceived impartiality of the communicator makes a difference and ...
... trustworthiness and impartiality , is not a simple one but depends to some degree on other conditions . Variations in other factors may produce one situation in which the perceived impartiality of the communicator makes a difference and ...
Página 27
... trustworthy , does his siding with the audience on one issue lead to greater acceptance of his views on another issue ... trustworthiness of the communicator either by emphasizing that he is a man of sound judgment or by emphasizing his ...
... trustworthy , does his siding with the audience on one issue lead to greater acceptance of his views on another issue ... trustworthiness of the communicator either by emphasizing that he is a man of sound judgment or by emphasizing his ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication