Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 16
Página 105
... understanding how social influence is exerted . Conformity and Deviation When the supports for an individual's beliefs , attitudes , and values are removed through his isolation and separation from his group and through the undermining ...
... understanding how social influence is exerted . Conformity and Deviation When the supports for an individual's beliefs , attitudes , and values are removed through his isolation and separation from his group and through the undermining ...
Página 117
... understanding channels of communication and is consistent with the view that interpersonal relations are sources both of social pressure and of social support . This concept of the flow of influence was further developed and extended in ...
... understanding channels of communication and is consistent with the view that interpersonal relations are sources both of social pressure and of social support . This concept of the flow of influence was further developed and extended in ...
Página 135
... understanding of attitude change is the degree to which outer conformity to persuasive appeals is trans- formed into inner change , and the conditions under which this transformation will occur . People can very often accede overtly to ...
... understanding of attitude change is the degree to which outer conformity to persuasive appeals is trans- formed into inner change , and the conditions under which this transformation will occur . People can very often accede overtly to ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication