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The Effects of Order of Presentation
Types of Appeal
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Abnormal and Social abstract art acceptance aggression ambiguity appeals arousal atti attitude change audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments defense degree direction discrepant behavior discussion disliked dissonance and consequent emotional evaluation expectations experiment experimental factors favorable feelings Festinger given half highly credible source Hovland hypothesis important increase individual initial investigators issue Janis jects Journal of Abnormal judgments Kelley Kelman learning less mass media material measured ments motives municator need for cognitive negative norms one-sided argument one's periment person persuasive communications primacy effect problem processes reaction formation reactions recency recency effect reduce relationship relevant resistance responses rewards role self-esteem side situation sleeper effect social groups social influence Social Psychology stimulus strong fear-appeal subjects theory tion tive trustworthiness tudes two-sided communication Weiss