The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 59
Página 492
... German raids against Britain as retaliatory largely failed to arouse indignant hate . The waning power of moral argumentation in propaganda is best illus- trated by the fact that one of the predominant themes of propaganda during World ...
... German raids against Britain as retaliatory largely failed to arouse indignant hate . The waning power of moral argumentation in propaganda is best illus- trated by the fact that one of the predominant themes of propaganda during World ...
Página 502
... German towards the Russian . The experience of the German soldiers in Russia in 1941 and 1942 in- creased this repugnance by direct perception of the primitive life of the Russian villager . But probably more important was the ...
... German towards the Russian . The experience of the German soldiers in Russia in 1941 and 1942 in- creased this repugnance by direct perception of the primitive life of the Russian villager . But probably more important was the ...
Página 504
... German national state , the narcissism of the German soldier increased correspondingly , so that the idea of national survival did not become an object of widespread preoccupation even when it might have been expected to become so.3 ...
... German national state , the narcissism of the German soldier increased correspondingly , so that the idea of national survival did not become an object of widespread preoccupation even when it might have been expected to become so.3 ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York