The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 37
Página 69
... Lazarsfeld is professor of sociology at Columbia University . Miss Kendall , formerly a member of the staff of the Bureau of Applied Social Research , is now Mrs. Lazarsfeld . ( Tables 3 , 4 , 5 , and 6 PAUL F LAZARSFELD AND PATRICIA ...
... Lazarsfeld is professor of sociology at Columbia University . Miss Kendall , formerly a member of the staff of the Bureau of Applied Social Research , is now Mrs. Lazarsfeld . ( Tables 3 , 4 , 5 , and 6 PAUL F LAZARSFELD AND PATRICIA ...
Página 301
... Lazarsfeld and Merton in various papers . Berelson and Salter found that popular magazine stories , while overtly ... Lazarsfeld , Lazarsfeld and Merton , Berelson , and Slesinger . onstrations that the current hero has been since ...
... Lazarsfeld and Merton in various papers . Berelson and Salter found that popular magazine stories , while overtly ... Lazarsfeld , Lazarsfeld and Merton , Berelson , and Slesinger . onstrations that the current hero has been since ...
Página 305
... Lazarsfeld , Berelson , and Gaudet found that seven months of campaign propaganda had rein- forced the original intentions of 53 % of the respondents and was definitely known to have converted only 5 % . 5 6 None of this , however , is ...
... Lazarsfeld , Berelson , and Gaudet found that seven months of campaign propaganda had rein- forced the original intentions of 53 % of the respondents and was definitely known to have converted only 5 % . 5 6 None of this , however , is ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York