The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 47
Página 173
... SOVIET UNION For a full picture of existing communication patterns , it is im- portant to bear in mind the additional communication channel open to those who control the Soviet Union . Being a government , they can of course use the ...
... SOVIET UNION For a full picture of existing communication patterns , it is im- portant to bear in mind the additional communication channel open to those who control the Soviet Union . Being a government , they can of course use the ...
Página 183
... Soviet bludgeon has been wielded on a large scale for thirty - five years ; it has perhaps worked well with the Russians ( though even this is questioned in some quarters ) , but world revolutionary propaganda has led to suc- cessful ...
... Soviet bludgeon has been wielded on a large scale for thirty - five years ; it has perhaps worked well with the Russians ( though even this is questioned in some quarters ) , but world revolutionary propaganda has led to suc- cessful ...
Página 190
Wilbur Schramm. even really aware that the Soviet danger exists , how can we not talk to them about the Soviet danger ? How can we justify our own policy of alliances , rearmament and fighting in Korea except against a back- ground of ...
Wilbur Schramm. even really aware that the Soviet danger exists , how can we not talk to them about the Soviet danger ? How can we justify our own policy of alliances , rearmament and fighting in Korea except against a back- ground of ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York