The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 32
Página 450
... World War notably in the United Kingdom and Germany . ) Concerning the place occupied by " psychological warfare " in the decisions of the political and military elites in World War II , see for the United States : Wallace Carroll ...
... World War notably in the United Kingdom and Germany . ) Concerning the place occupied by " psychological warfare " in the decisions of the political and military elites in World War II , see for the United States : Wallace Carroll ...
Página 491
... World War I than during any previous war ; and yet it was somewhat less essential than during World War II ; the first World War , especially at its onset , was " less total " than the second . On the other hand , the media of mass ...
... World War I than during any previous war ; and yet it was somewhat less essential than during World War II ; the first World War , especially at its onset , was " less total " than the second . On the other hand , the media of mass ...
Página 492
... World War I played no comparable part in World War II . The theme “ Our cause is right ; theirs is wrong " was secondary in the propaganda of the Western powers ; its part in German propaganda was limited ; only in Russian propaganda ...
... World War I played no comparable part in World War II . The theme “ Our cause is right ; theirs is wrong " was secondary in the propaganda of the Western powers ; its part in German propaganda was limited ; only in Russian propaganda ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
Otras 21 secciones no mostradas
Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York