The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 74
Página 8
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
... action depends partly on the barriers in the way . You may think it better to keep silent . And if an action does occur , the nature of the action will also depend on the avenues for action available to you and the barriers in your way ...
Página 15
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
... action by suggesting what action to take . Thus an advertisement usually tells you to buy , what , and where . Propaganda to enemy troops usually suggests a specific action , such as surrender , subversion , or malingering . The suggested ...
Página 486
... action . Such evidence , though desirable , is rare . It requires , also , analysts trained to avoid two logical fallacies . We must avoid , first , the pitfall of assuming ( post hoc propter hoc ) that any action which conforms to the ...
... action . Such evidence , though desirable , is rare . It requires , also , analysts trained to avoid two logical fallacies . We must avoid , first , the pitfall of assuming ( post hoc propter hoc ) that any action which conforms to the ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York