The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 29
... attention of the person you are talking to ? There is good reason to think that we scan our communication en- vironment like an index , selecting among cues and concentrating our attention on the signs associated with the cues that ...
... attention of the person you are talking to ? There is good reason to think that we scan our communication en- vironment like an index , selecting among cues and concentrating our attention on the signs associated with the cues that ...
Página 30
... attention may be described simply as follows : ( 1 ) Availability . The first requisite is to deliver the signal , to make it easy to pick up . Other things being equal , you are more likely to tune in a program where the signal is ...
... attention may be described simply as follows : ( 1 ) Availability . The first requisite is to deliver the signal , to make it easy to pick up . Other things being equal , you are more likely to tune in a program where the signal is ...
Página 31
... attention through loudness , as the voices grow louder and louder , the intervals which separate the loudness of the speakers must be made greater and greater , if any dif- ference is to be perceived . Low in the scale , the difference ...
... attention through loudness , as the voices grow louder and louder , the intervals which separate the loudness of the speakers must be made greater and greater , if any dif- ference is to be perceived . Low in the scale , the difference ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York