The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 82
Página 344
... audience is composed of and what kinds of opinions they hold on controversial issues . Whether the decision to conform to audience predispositions is taken on the front line or in the front office is for the moment immaterial ; so is ...
... audience is composed of and what kinds of opinions they hold on controversial issues . Whether the decision to conform to audience predispositions is taken on the front line or in the front office is for the moment immaterial ; so is ...
Página 386
... audience . METHODOLOGICAL IMPLICATIONS If this conclusion is correct , what are its implications for communi- cations , and particularly audience , research ? The bulk of past students of the audience of mass communications will no ...
... audience . METHODOLOGICAL IMPLICATIONS If this conclusion is correct , what are its implications for communi- cations , and particularly audience , research ? The bulk of past students of the audience of mass communications will no ...
Página 441
... audience , and it is therefore difficult to make general statements which apply to more than a few of the audiences ... audience characteristics which are of crucial importance . We are interested here in such questions as the ...
... audience , and it is therefore difficult to make general statements which apply to more than a few of the audiences ... audience characteristics which are of crucial importance . We are interested here in such questions as the ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York