The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 72
Página 217
... BEHAVIOR Scientific knowledge of any kind of behavior is possible only on the assumption that there are elements of consistency in behavior . In chemistry and other physical sciences , this assumption is made without difficulty , but ...
... BEHAVIOR Scientific knowledge of any kind of behavior is possible only on the assumption that there are elements of consistency in behavior . In chemistry and other physical sciences , this assumption is made without difficulty , but ...
Página 366
... behavior . The loss of customary critical interpretation and the arousing of impulses and excited feelings explain the queer , vehement , and sur- prising behavior so frequent among members of a genuine crowd . Impulses which ordinarily ...
... behavior . The loss of customary critical interpretation and the arousing of impulses and excited feelings explain the queer , vehement , and sur- prising behavior so frequent among members of a genuine crowd . Impulses which ordinarily ...
Página 371
... Behavior This raises the question as to how the mass behaves . The answer is in terms of each individual's seeking to answer his own needs . The form of mass behavior , paradoxically , is laid down by individual lines of activity and ...
... Behavior This raises the question as to how the mass behaves . The answer is in terms of each individual's seeking to answer his own needs . The form of mass behavior , paradoxically , is laid down by individual lines of activity and ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York