The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 40
Página 96
... campaign . " During seven months prior to the 1940 elections , 2,400 residents of Erie County , Ohio , were interviewed between two and seven times each . Research was directed upon various topics , among them the relative effectiveness ...
... campaign . " During seven months prior to the 1940 elections , 2,400 residents of Erie County , Ohio , were interviewed between two and seven times each . Research was directed upon various topics , among them the relative effectiveness ...
Página 403
... campaign " directed against Al Smith in the United States presidential campaign of 1928. Conducted with- out benefit of support by the mass media , this campaign was generally credited with a major part in Smith's defeat . In a more ...
... campaign " directed against Al Smith in the United States presidential campaign of 1928. Conducted with- out benefit of support by the mass media , this campaign was generally credited with a major part in Smith's defeat . In a more ...
Página 531
... campaign , for example , continued for weeks , during which time " about 70 to 80 per cent of our broadcasts are devoted to it " ( 366 ) . On the other hand , repetition could be unnecessary or even undesirable . It was unnecessary when ...
... campaign , for example , continued for weeks , during which time " about 70 to 80 per cent of our broadcasts are devoted to it " ( 366 ) . On the other hand , repetition could be unnecessary or even undesirable . It was unnecessary when ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York