The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 84
Página 80
... countries of the world , the scarcity of radio receivers is partly compensated for by using receivers outside the home . In the Arab countries , for example , where sets run as low as 2 per 1000 in some lands , fully 30 per cent of the ...
... countries of the world , the scarcity of radio receivers is partly compensated for by using receivers outside the home . In the Arab countries , for example , where sets run as low as 2 per 1000 in some lands , fully 30 per cent of the ...
Página 83
... countries . For example , why do western European women listen more to radio , read more magazines than men , whereas women in the Arab countries and southeast Asia both read and listen much less than men ? Obviously , the answer is to ...
... countries . For example , why do western European women listen more to radio , read more magazines than men , whereas women in the Arab countries and southeast Asia both read and listen much less than men ? Obviously , the answer is to ...
Página 227
... countries of the world are getting along together these days ? 2. How satisfied are you with the way the United States has been getting along with other countries since the war ended ? 3. Do you think the United States has made any ...
... countries of the world are getting along together these days ? 2. How satisfied are you with the way the United States has been getting along with other countries since the war ended ? 3. Do you think the United States has made any ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York