The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 22
... culture and policy - It also encodes messages to maintain our relations with other so- cieties in the world , and messages to transmit our culture to its new members . Mass communication , which has the power to extend our eyes and ears ...
... culture and policy - It also encodes messages to maintain our relations with other so- cieties in the world , and messages to transmit our culture to its new members . Mass communication , which has the power to extend our eyes and ears ...
Página 89
... culture , or whether the changing use of media ( e.g. , the great increase in radio use after 1920 , or in tele ... culture to the culture's new members . - ( 3 ) Speed . Timeliness is maximum in television and radio . There is ...
... culture , or whether the changing use of media ( e.g. , the great increase in radio use after 1920 , or in tele ... culture to the culture's new members . - ( 3 ) Speed . Timeliness is maximum in television and radio . There is ...
Página 134
... culture . Thus , if our culture and training emphasize signs of wealth as important cues to perceive at all times , we will perceive those cues most readily and will group people according to similarity of " wealth signs " the kind ...
... culture . Thus , if our culture and training emphasize signs of wealth as important cues to perceive at all times , we will perceive those cues most readily and will group people according to similarity of " wealth signs " the kind ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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Otras ediciones - Ver todas
The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York