The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 23
... effect . This is like building the stalagmite . But how about the specific effect of a given message transmitted by mass communication ? How can we predict what the effect will be on the mass audience ? We can't predict the effect on ...
... effect . This is like building the stalagmite . But how about the specific effect of a given message transmitted by mass communication ? How can we predict what the effect will be on the mass audience ? We can't predict the effect on ...
Página 135
... effect in our cognitive field ? This is an extremely important question because so much of our social action is shaped by the way we perceive cause and effect . Proximity and perception of cause and effect . - Duncker ( 1945 ) , in his ...
... effect in our cognitive field ? This is an extremely important question because so much of our social action is shaped by the way we perceive cause and effect . Proximity and perception of cause and effect . - Duncker ( 1945 ) , in his ...
Página 297
... effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac- count . Four hypotheses are suggested , but the available data are con- fessedly ...
... effect . For this sleeper effect , which is wholly unique among the findings of communications research , the investigators are unable fully to ac- count . Four hypotheses are suggested , but the available data are con- fessedly ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York