The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 53
Página 278
... evaluations of the general trustworthiness of a long list of sources , which included the critical ones used in the communications . This evaluation was based on a 5 - point scale ranging from " very trust- worthy " to " very ...
... evaluations of the general trustworthiness of a long list of sources , which included the critical ones used in the communications . This evaluation was based on a 5 - point scale ranging from " very trust- worthy " to " very ...
Página 435
... evaluation ; ( d ) the foreign audience is often inaccessible for direct observation and measurement ; and ( e ) clear- cut , simple criteria of effectiveness are wanting . As a result , while we know quite a bit about the effects of ...
... evaluation ; ( d ) the foreign audience is often inaccessible for direct observation and measurement ; and ( e ) clear- cut , simple criteria of effectiveness are wanting . As a result , while we know quite a bit about the effects of ...
Página 480
... evaluate the effective- ness of propaganda activity in world politics . We state the view that reliable evaluation requires clarity on : ( 1 ) the nature of policy goals ; ( 2 ) the function of propaganda , along with the other ...
... evaluate the effective- ness of propaganda activity in world politics . We state the view that reliable evaluation requires clarity on : ( 1 ) the nature of policy goals ; ( 2 ) the function of propaganda , along with the other ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York