The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 100
... fact that print is the oldest of the mass media has also been proposed as a reason for its peculiar prestige , as has the fact that print and " culture " are traditionally associated . If print indeed possesses most prestige for most ...
... fact that print is the oldest of the mass media has also been proposed as a reason for its peculiar prestige , as has the fact that print and " culture " are traditionally associated . If print indeed possesses most prestige for most ...
Página 101
... fact little used by many persons on the lower cul- tural levels . Whether they therefore attach more or less ... fact of primacy . " Studies on the formation of attitude and belief , however , do not attribute any very great ...
... fact little used by many persons on the lower cul- tural levels . Whether they therefore attach more or less ... fact of primacy . " Studies on the formation of attitude and belief , however , do not attribute any very great ...
Página 373
... fact that its existence centers on the presence of an issue . As issues vary , so do the corresponding publics . And the fact that an issue exists signifies the presence of a situation which cannot be met on the basis of a cultural rule ...
... fact that its existence centers on the presence of an issue . As issues vary , so do the corresponding publics . And the fact that an issue exists signifies the presence of a situation which cannot be met on the basis of a cultural rule ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York