The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 43
Página 231
... favorable or unfavorable attitude toward the Army ? Very favorable Fairly favorable About 50-50 Fairly unfavorable Very unfavorable [ 23 , p . 17 ] At other times , degree can be studied by evaluating differences in the statements of ...
... favorable or unfavorable attitude toward the Army ? Very favorable Fairly favorable About 50-50 Fairly unfavorable Very unfavorable [ 23 , p . 17 ] At other times , degree can be studied by evaluating differences in the statements of ...
Página 256
... favorable source like EISENHOWER were to make a favorable assertion about the MINISTER FROM SIAM ( a neutral notion to most of us ) , it would be congruent if the latter were also favorable — and hence pressure is generated toward ...
... favorable source like EISENHOWER were to make a favorable assertion about the MINISTER FROM SIAM ( a neutral notion to most of us ) , it would be congruent if the latter were also favorable — and hence pressure is generated toward ...
Página 269
... favorable and Men with Initially Favorable Attitudes , Shown Separately for Men with Different Educational Backgrounds A. Effects among Men Who Did Not Graduate from High School Among men whose initial estimate was “ Unfavorable ...
... favorable and Men with Initially Favorable Attitudes , Shown Separately for Men with Different Educational Backgrounds A. Effects among Men Who Did Not Graduate from High School Among men whose initial estimate was “ Unfavorable ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York