The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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... important part of this is the relation of the communicator to sources of policy . There is also the problem of feedback , which is often highly difficult in international communication , and which in psycho- logical warfare chiefly ...
... important part of this is the relation of the communicator to sources of policy . There is also the problem of feedback , which is often highly difficult in international communication , and which in psycho- logical warfare chiefly ...
Página 272
... important facts into account Among men who counted on a great deal of Russian help Among those hearing Percent saying it took all important facts into account PROGRAM A ( one side only ) . 46 % PROGRAM B ( both sides ) 28 % Difference ...
... important facts into account Among men who counted on a great deal of Russian help Among those hearing Percent saying it took all important facts into account PROGRAM A ( one side only ) . 46 % PROGRAM B ( both sides ) 28 % Difference ...
Página 441
... important character- istic of those who constitute the audience is their position in the political structure of the nation to which they belong . This means that an important part of our audience or " target " analysis must be to assess ...
... important character- istic of those who constitute the audience is their position in the political structure of the nation to which they belong . This means that an important part of our audience or " target " analysis must be to assess ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York