The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 83
Página 42
... interest stories , personal advice column , gossip columns , and the like provide some readers with more than relief from their own cares and routine . They also supply guides to the prevailing morality , insight into private lives as ...
... interest stories , personal advice column , gossip columns , and the like provide some readers with more than relief from their own cares and routine . They also supply guides to the prevailing morality , insight into private lives as ...
Página 375
... Interest Groups The public , ordinarily , is made up of interest groups and a more detached and disinterested spectator - like body . The issue which creates the public is usually set by contesting interest groups . These interest ...
... Interest Groups The public , ordinarily , is made up of interest groups and a more detached and disinterested spectator - like body . The issue which creates the public is usually set by contesting interest groups . These interest ...
Página 408
... interest in public affairs and his greater contact with sources of ideas , the public - affairs opinion leader is better informed , in his field of interest , than is the average non - opinion leader . Finally , the opinion leaders are ...
... interest in public affairs and his greater contact with sources of ideas , the public - affairs opinion leader is better informed , in his field of interest , than is the average non - opinion leader . Finally , the opinion leaders are ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York