The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 90
... less speed and greater reflectiveness than the news function , more speed and less study than the teaching function . - ( 4 ) Permanence . Books probably give the greatest sense of perma- nence . Next come motion pictures and magazines ...
... less speed and greater reflectiveness than the news function , more speed and less study than the teaching function . - ( 4 ) Permanence . Books probably give the greatest sense of perma- nence . Next come motion pictures and magazines ...
Página 259
... less polarized objects of judgment , when as- sociated with relatively more polarized objects of judgment , absorb proportionately greater amounts of the pressure toward congruity . In example ( 1 ) in Figure 1 ( e.g. , ENGLAND + 2 ...
... less polarized objects of judgment , when as- sociated with relatively more polarized objects of judgment , absorb proportionately greater amounts of the pressure toward congruity . In example ( 1 ) in Figure 1 ( e.g. , ENGLAND + 2 ...
Página 491
... less essential than during World War II ; the first World War , especially at its onset , was " less total " than the second . On the other hand , the media of mass communication were less developed ; radio and film had hardly been ...
... less essential than during World War II ; the first World War , especially at its onset , was " less total " than the second . On the other hand , the media of mass communication were less developed ; radio and film had hardly been ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York