The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 80
Página 211
... of the Communists who make every effort , by such names as The People's Government and The People's Army , to let the individual identity with artificially implanted group norms , and who are careful to supplement their use of mass media ...
... of the Communists who make every effort , by such names as The People's Government and The People's Army , to let the individual identity with artificially implanted group norms , and who are careful to supplement their use of mass media ...
Página 311
... of listeners previously informed that one record was " unanimously judged " by a group of music critics to be the better ; 96 % of the subjects thought one superior to the other , and 59 % agreed with ... Mass Media and Persuasion 311.
... of listeners previously informed that one record was " unanimously judged " by a group of music critics to be the better ; 96 % of the subjects thought one superior to the other , and 59 % agreed with ... Mass Media and Persuasion 311.
Página 472
... of course , according to the country being studied . In the United States , where most of the mass media are accessible to everyone , the questions of exposure and resistances to exposure require primary attention . In a country , such ...
... of course , according to the country being studied . In the United States , where most of the mass media are accessible to everyone , the questions of exposure and resistances to exposure require primary attention . In a country , such ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York