The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 83
Página 94
... material , the various controlled experiments present wholly contradictory findings . Thus , Russell , Carey , and Young obtained findings substantially similar to those ob- tained with simple materials . However , Lumley , Green , and ...
... material , the various controlled experiments present wholly contradictory findings . Thus , Russell , Carey , and Young obtained findings substantially similar to those ob- tained with simple materials . However , Lumley , Green , and ...
Página 304
... material . Levine and Murphy found that pro - Soviet material was better learned and retained by pro - Communists than by anti- Communists , and that anti - Soviet material met the appropriately op- posite fate . Similar findings in ...
... material . Levine and Murphy found that pro - Soviet material was better learned and retained by pro - Communists than by anti- Communists , and that anti - Soviet material met the appropriately op- posite fate . Similar findings in ...
Página 539
... material " factors in history . This inheritance from Marxism was given a special twist in the lives of the chief conspirative leaders of Russian socialism . Lenin was only too conscious of being in a minority . His conceptions of ...
... material " factors in history . This inheritance from Marxism was given a special twist in the lives of the chief conspirative leaders of Russian socialism . Lenin was only too conscious of being in a minority . His conceptions of ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York