The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 19
Página 62
... motives . Motives are expected satisfactions . They represent a variety of attitudes backed by various physiological conditions which produce " needs , " " wants , " " urges , " or " demands , " 23 and modified by the environmental ...
... motives . Motives are expected satisfactions . They represent a variety of attitudes backed by various physiological conditions which produce " needs , " " wants , " " urges , " or " demands , " 23 and modified by the environmental ...
Página 63
... motives are expressed in each category under differ- ent circumstances , a single discussion may cover both ... motives , we may suggest how they normally operate toward the selection of reading matter.25 A common prestige motive ...
... motives are expressed in each category under differ- ent circumstances , a single discussion may cover both ... motives , we may suggest how they normally operate toward the selection of reading matter.25 A common prestige motive ...
Página 65
... motive produces the important social effect of distracting people from their " serious " prob- lems . Hence the ... motives implies a need for greater sense of 26 John Dollard et al . , Frustration and Aggression ( New Haven : Yale ...
... motive produces the important social effect of distracting people from their " serious " prob- lems . Hence the ... motives implies a need for greater sense of 26 John Dollard et al . , Frustration and Aggression ( New Haven : Yale ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York