The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 26
Página 342
... munication in that process . It was not evident to a " classical " writer on public opinion twenty - five years ago , and it may be even less so today . In any case , the field of interest is now developing and the line of development ...
... munication in that process . It was not evident to a " classical " writer on public opinion twenty - five years ago , and it may be even less so today . In any case , the field of interest is now developing and the line of development ...
Página 434
... munication process is extremely complex . The variables involved in communication have been summarized in the following formula : Who says what to whom through what medium for what purpose under what circumstances and with what effects ...
... munication process is extremely complex . The variables involved in communication have been summarized in the following formula : Who says what to whom through what medium for what purpose under what circumstances and with what effects ...
Página 442
... munication may have certain effects on one or more members of the audience which receives it . But what do we mean by " effects " ? They may be changes in attention or attitudes , reinforcement of existing at- titudes or behavioral ...
... munication may have certain effects on one or more members of the audience which receives it . But what do we mean by " effects " ? They may be changes in attention or attitudes , reinforcement of existing at- titudes or behavioral ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York