The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 79
Página 40
... newspaper so keenly . However , let us first review the several uses to which readers typically put the newspaper . This is the next step in our effort to put content into a check mark on a poll questionnaire by suggesting what ...
... newspaper so keenly . However , let us first review the several uses to which readers typically put the newspaper . This is the next step in our effort to put content into a check mark on a poll questionnaire by suggesting what ...
Página 45
... NEWSPAPER Within this context , what of the newspaper ? Of the major sources of reading matter , the newspaper is the most accessible . It is also cheap and its contents can be conveniently taken in capsules ( unlike the lengthier ...
... NEWSPAPER Within this context , what of the newspaper ? Of the major sources of reading matter , the newspaper is the most accessible . It is also cheap and its contents can be conveniently taken in capsules ( unlike the lengthier ...
Página 47
... newspaper strike because it provided them with a morally acceptable justification for not reading the newspaper , as they felt compelled to do . Once the matter was taken out of their hands they were relieved . SUMMARY AND CONCLUSION In ...
... newspaper strike because it provided them with a morally acceptable justification for not reading the newspaper , as they felt compelled to do . Once the matter was taken out of their hands they were relieved . SUMMARY AND CONCLUSION In ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York