The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 60
Página 126
... perception . The familiar figure - on - background or " isolation " experiment of the perception laboratory illustrates this factor in operation . A single red dot , among many black dots , will " stand out " in perception . A single ...
... perception . The familiar figure - on - background or " isolation " experiment of the perception laboratory illustrates this factor in operation . A single red dot , among many black dots , will " stand out " in perception . A single ...
Página 128
... perceive a politician , our perception of that particular politician is influenced by all our other percepts involving politicians . But the major structure , politicians , may have substructures : Democratic politicians , Republican ...
... perceive a politician , our perception of that particular politician is influenced by all our other percepts involving politicians . But the major structure , politicians , may have substructures : Democratic politicians , Republican ...
Página 135
... perception of one object or event as a " cause " of another object or event . Some people perceive the Jews as the " cause " of depressions ; others perceive the munitions manufacturer as the " cause " of war ; still others perceive the ...
... perception of one object or event as a " cause " of another object or event . Some people perceive the Jews as the " cause " of depressions ; others perceive the munitions manufacturer as the " cause " of war ; still others perceive the ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York