The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
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Página 181
... propa- gandists . ) It does mean two things . First , our actions must be in line with our words . The propaganda of the deed is more potent than the propa- ganda of the word , and the propaganda of the word is effective in di- rect ...
... propa- gandists . ) It does mean two things . First , our actions must be in line with our words . The propaganda of the deed is more potent than the propa- ganda of the word , and the propaganda of the word is effective in di- rect ...
Página 493
... propa- ganda became “ a bad name , " an influence against which the common man had to guard himself . The political and economic failures of the postwar era , the futility of the idealistic appeals which had helped to conclude the first ...
... propa- ganda became “ a bad name , " an influence against which the common man had to guard himself . The political and economic failures of the postwar era , the futility of the idealistic appeals which had helped to conclude the first ...
Página 516
... propa- ganda must be given up and their place must be taken by much more differentiated views as to the possibilities of certain kinds of propa- ganda under different sets of conditions . It must be recognized that on the moral plane ...
... propa- ganda must be given up and their place must be taken by much more differentiated views as to the possibilities of certain kinds of propa- ganda under different sets of conditions . It must be recognized that on the moral plane ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York