The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
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Página 461
... propagandist tries to shape ex- pectations by interpreting events as tokens of the future . In doing so . he creates an image of intentions . Moving from ideology to the con- crete and specific concerns of the people he talks to , he ...
... propagandist tries to shape ex- pectations by interpreting events as tokens of the future . In doing so . he creates an image of intentions . Moving from ideology to the con- crete and specific concerns of the people he talks to , he ...
Página 488
... propagandist is concerned with that part of man's psyche which controls his behavior . The reason : to make a man do what he says , the propagandist must persuade that man to believe what he says . Belief is always , in some degree ...
... propagandist is concerned with that part of man's psyche which controls his behavior . The reason : to make a man do what he says , the propagandist must persuade that man to believe what he says . Belief is always , in some degree ...
Página 496
... propagandist's concern in wartime is therefore to reduce such scepticism . That concern , we said , was more clearly expressed in the democra- cies than in Germany or Russia . In order fully to understand this difference , we turn to a ...
... propagandist's concern in wartime is therefore to reduce such scepticism . That concern , we said , was more clearly expressed in the democra- cies than in Germany or Russia . In order fully to understand this difference , we turn to a ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York