The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 74
Página 323
... Public opinion apparently needed some Japanese bombs before it could catch up with itself . If the United States had not entered World War II , Cantril could have then em- ployed these data rather than the ones ... Public Opinion 323.
... Public opinion apparently needed some Japanese bombs before it could catch up with itself . If the United States had not entered World War II , Cantril could have then em- ployed these data rather than the ones ... Public Opinion 323.
Página 340
... public - health agencies until an epidemic breaks out . The disease arouses public opinion , and authorities are immediately consulted and heeded . The explanation of the ... public opinion , therefore , is an attempt 340 LEONARD DOOB.
... public - health agencies until an epidemic breaks out . The disease arouses public opinion , and authorities are immediately consulted and heeded . The explanation of the ... public opinion , therefore , is an attempt 340 LEONARD DOOB.
Página 342
... copyright holder . Dr. Berelson is director of the behavioral sciences division of the Ford Foundation . when technical developments provided means for at least some solu- BERNARD BERELSON Communication and Public Opinion.
... copyright holder . Dr. Berelson is director of the behavioral sciences division of the Ford Foundation . when technical developments provided means for at least some solu- BERNARD BERELSON Communication and Public Opinion.
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York