The Process and Effects of Mass CommunicationWilbur Schramm University of Illinois Press, 1954 - 586 páginas |
Dentro del libro
Resultados 1-3 de 82
Página 80
... RADIO In the United States , of course , radio goes into nearly every home . In France , the comparable figure is about 75 per cent of the homes ; in Italy , about 60 per cent . In the Moslem countries and in Southeast Asia , the ...
... RADIO In the United States , of course , radio goes into nearly every home . In France , the comparable figure is about 75 per cent of the homes ; in Italy , about 60 per cent . In the Moslem countries and in Southeast Asia , the ...
Página 97
... radio and the newspaper , Lazarsfeld , Berelson , and Gaudet found radio to be the apparently more important persuasive agent for the majority of the respondents . Asked which medium helped them to make their decision , the voters ...
... radio and the newspaper , Lazarsfeld , Berelson , and Gaudet found radio to be the apparently more important persuasive agent for the majority of the respondents . Asked which medium helped them to make their decision , the voters ...
Página 101
... Radio Several of the unique advantages attributed to radio have been cited in the course of the foregoing discussion on taste . Thus we have already noted that radio reaches persons who are not often reached by print nor movies , and ...
... Radio Several of the unique advantages attributed to radio have been cited in the course of the foregoing discussion on taste . Thus we have already noted that radio reaches persons who are not often reached by print nor movies , and ...
Contenido
THE PROCESS OF COMMUNICATION | 3 |
THE ANATOMY OF ATTENTION | 29 |
WHY THEY ATTEND TO MASS COMMUNICATION | 35 |
Derechos de autor | |
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The Process and Effects of Mass Communication, Volumen10 Wilbur Schramm,Donald F. Roberts Vista de fragmentos - 1971 |
Términos y frases comunes
action Allied American analysis appears attention attitude change audience behavior believed Berelson broadcast campaign cent communists concept concerned countries credibility crowd culture direction discussion effect elite enemy evaluation example experience fact factors favorable feel films function ganda German Goebbels important individual influence interest interpretation issue Kate Smith L. L. Thurstone Lazarsfeld less listeners magazines mass behavior mass communication mass media material means military morale motives munication Nazi newspaper opinion leaders organization peer group perceived perception persons persuasion picture political position predispositions present prestige problem propa propaganda propagandist psychological warfare public opinion question radio reading reference regard response role rumors Russian selected situation sleeper effect social Social Psychology soldiers Soviet specific stereotypes stimulus structure suggest superego tend tion United war bond World War II York